GSTOP Vision 2030 | Girl Scouts of Texas Oklahoma Plains

GSTOP Vision 2030: GSTOP will make bold, courageous, and impactful changes to programs, community involvement, operations, and market presence, including specific key leadership experiences, to ensure it is positioned to serve the girls of tomorrow.

The Center for Nonprofit Management and Girl Scouts of Texas Oklahoma Plains (GSTOP) worked together over six months to conduct a comprehensive situational analysis as part of the strategic planning process. This provides the foundation for a data-informed strategic plan and will serve to align the staff and board around the intended strategy.

Objectives & Goals:

GSTOP Vision 2030 relies on four objectives to align the organization’s work over the next three years. The objectives work together to build upon GSTOP’s past successes, mitigate weaknesses, and external threats, and create opportunities for innovation and growth.

The executive summary and objectives were accepted by the Board of Directors on November 17, 2025.

The goals were accepted by the Board of Directors on January 26, 2026.

Financial and other resources: Diversify financial and other resources to create a sustainable future. toggle arrow

Goals:

Reduce reliance on Cookies: Increase revenue diversity by reducing reliance on Product Sales to 70% of the overall revenue by 2030.
Grow Program Revenue: Increase non-product program revenue by 45% by 2030.
Increase contributed revenue: In three years, contributed revenue from individuals, corporations, foundations, United Ways, and special events will grow 32% or $348,072. By 2030, contributed revenue will grow $958,572 or 98%.
Real Property Optimization: Achieve 80% of targets set out in Real Property Optimization Plan.

Operations and Internal Stakeholders: Operate as a cohesive, collaborative, future-oriented team that utilizes data to drive service outcomes and efficiency. toggle arrow

Goals:

Improve Culture and Communication: By 2030, 80% of staff will report improved culture and strong internal communication.
Effective Goal Setting: By 2030, 75% of staff will report satisfaction with personal goals and an undertstanding of departmental and organizational goals.
Implementation of Strategy: On a quarterly basis, the Board will review reports to verify that a minimum of 90% of activities align with and consistently implement the strategic plan and annual implementation plans.
Maintain a Consistent Workforce: Maintain an unplanned turnover rate of 25% or lower by 2030.

Local Relationships with External Stakeholders: Build trust and community engagement through clear and consistent communication, prioritizing local relationships, and strengthening external support. toggle arrow

Goals:

Grow and Retain Volunteers: By 2030, GSTOP will have a total of 7,509 adult members: 4,165 renewed, 1,224 new, and 1,670 Lifetime Members.
Grow and Retain Girl Membership: By 2030, GSTOP will hae a total of 9,222 troop-led girl members: 5,847 renewed and 3,375 new.
Marketing and Communication Plan: Achieve 80% of targets outlined in the Marketing and Communication Plan by 2030.
Increase Business and Community Partnerships: Increase business/community and program partnerships by 70% by 2030.

Programs and Innovation: Combine Girl Scout traditions with future-forward thinking to structure programs that are suitable and adaptable for the futures of local girls. toggle arrow

Goals:

Increase Participation: By 2030, increase participation by 34% (11.5% year-over-year).
Improve Satisfaction: By 2030, GSTOP will achieve an overall satisfaction rate of 75% across all program.
Increase completion of Highest Awards Projects: By 2030, GSTOP will increase the percent of girls earning their Highest Awards (Exact percentage will be determined after final completion numbers of MY26).

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