Girl Scouts across the country are working together to speak with one voice!
Join the movement by following specific brand guidelines and using the resources below when creating Girl Scout materials.
1. Three colors. Use the three Girl Scout colors only!
- Green (#00ae58 or r0 g174 b88)
2. Servicemark. Put the Girl Scouts of Texas Oklahoma Plains servicemark (logo) at the top left of every page. Make sure it has at least the same amount of white space around it as the "g".
3. Full name. Use either "Girl Scouts" or "Girl Scouts of Texas Oklahoma Plains".
- Use initial caps in all text. Only the logo image should be lowercase.
- The website and social media are the only exception: www.gs-top.org.
4. Two fonts. Use either Arial or the new Girl Scout font, Omnes.
5. Close-up photos. Focus on the action!
6. Clip art. Add “pop” via photography or illustration (such as handmade doodles or cartoons) – avoid clip art whenever possible. Do not “borrow” any licensed or copywritten art.
To access these resources, click on the link you are interested in. In the new window that opens, right-click on the image and choose "Save As..." to download it to your computer.
- Black on white background
- Green on white background
- White on black background
- Black on green background
- White on green background
More artwork can be found in our Art Gallery.
Photos can be found in the GSUSA Photo Library.
Profiles - "Three Faces"
The Profiles may only be applied in green or as a material application.The profiles should not be modified or altered in any way.
The fun of Girl Scouting! Overlay with white or black text (in Omnes Semibold) only. The trefoil is not to be made into a character, made to hold photography or re-rendered in any way. Do not use it metaphorically.The Trefoil should always be a trefoil – not a flower, not a leaf, not a snowflake.
- Trefoil - green, no text
- With Girl Scout Mission - white text, green icon
- With Girl Scout Mission - green text, white icon, green background
Omnes should be applied to all branded print collateral including brochures, catalogs, flyers, and newsletters. Arial is the only approved alternative to Omnes and may be used for all things digital, including web copy, e-mails, e-newsletters, and on systems where Omnes is not supported. If you need a copy of Omnes, it is available on page 70 of the GSUSA Branding Guidelines (PDF).