Branding Guidelines

Girl Scouts across the country are working together to speak with one voice!

Join the movement by following specific brand guidelines and using the resources below when creating Girl Scout materials.

Detailed guidelines as well as additional templates are available in our GSUSA Branding Guidelines (PDF) and GSUSA Editorial Style Guidelines (PDF)

Guidelines

1. Three colors. Use the three Girl Scout colors only! 

• Black
• White
• Green (#00ae58 or r0 g174 b88)

2. Servicemark. Put the Girl Scouts of Texas Oklahoma Plains servicemark (logo) at the top left of every page. Make sure it has at least the same amount of white space around it as the "g".

3. Full name. Use either "Girl Scouts" or "Girl Scouts of Texas Oklahoma Plains".

• Use initial caps in all text. Only the logo image should be lowercase.
• The website and social media are the only exception: www.gs-top.org.

4. Two fonts. Use either Arial or the new Girl Scout font, Omnes.

5. Close-up photos. Focus on the action!

6. Clip art. Add “pop” via photography or illustration (such as handmade doodles or cartoons) – avoid clip art whenever possible. Do not “borrow” any licensed or copywritten art​.

Resources

To access these resources, click on the link you are interested in. In the new window that opens, right-click on the image and choose "Save As..." to download it to your computer.

Servicemark
Girl Scouts of Texas Oklahoma Plains servicemark

Girl Scouts:

• Black on white background
• Green on white background
• White on black background
• Black on green background
• White on green background

More artwork can be found in our Art Gallery.

Photos can be found in the GSUSA Photo Library.

Profiles - "Three Faces"

The Profiles​ may only be applied in green or as a material application.The profiles should not be modified or altered in any way.